As a digital marketing expert, I am regularly interviewed by the press and write expert articles for media such as Horizont, Werben & Verkaufen and Marconomy. Here you will find a selection of my press mentions, articles and interviews. Would you like to interview me or have me write a guest article? Just get in touch!
Mar 2023
Mar 2023
May 2022
Bitkom's guideline on the use of social media.
Feb 2022
How companies use data-driven marketing to implement digital developments quickly and secure their business success.
Sep 2021
Sep 2021
Which trends are changing the face of the marketing industry? A question that was still just as relevant in 2021.
Aug 2021
The ability of artificial intelligence to capture and analyze huge amounts of data in record time is a major advantage in marketing, too.
Jul 2021
Jun 2021
May 2021
May 2021
May 2021
May 2021
May 2021
Apr 2021
Digital marketing faces questions around cybersecurity, data protection and transparency. Blockchain can help strengthen customer trust in the digital world.
Apr 2021
Mar 2021
Mar 2021
Mar 2021
Interview about content creation.
Feb 2021
Interview in Questiq's Content Marketing Best Practice magazine.
Feb 2021
How can brands appear more secure and authentic in the digital world and strengthen their customers' trust? Data protection and transparency are becoming ever more important – and blockchain technology could open up new possibilities.
Jan 2021
Dec 2020
More online competition, the merging of the real and virtual worlds, and Covid-19: retail has to make greater use of digital channels – from apps and digital signage to omnichannel.
Dec 2020
How connected solutions prepare retail for the new shopping experience – from apps and digital signage to omnichannel.
Nov 2020
Oct 2020
On the secrets of compelling customer journeys.
Sep 2020
Sep 2020
The more digital our lives become, the more important cybersecurity, data protection and transparency are – in marketing, too, when it comes to winning and keeping the trust of potential customers.
May 2020
Why every employee who posts positively about themselves and their company on social media counts – and how this supports your own company. Interview with Alexia Sailer.
Dec 2018
Interview at the Direct Booking Congress in Vienna.
Dec 2017
Feb 2015
Thoughts on digitalization in the meetings and events business (page 40).
Nov 2014
Big data is changing e-commerce strategies – with dynamic adaptation of online shops, real-time portfolio optimization and individual customer service.
Mar 2014
Six hotel companies discuss the ROI of social media and future developments (pages 21–24).
Mar 2014
How Rocket Fuel helped Steigenberger Hotel Group fill rooms with real-time advertising – at an outstanding ROAS.
Are you looking for a speaker for your next event or a guest lecturer for your class? Would you like to improve your social media presence? Do you want to train your team? Do you need some ideas for innovative digital marketing tools? Just drop me a line!
I live in Frankfurt am Main
Germany
mail@radde.de
info@digital-marketing.rocks
Phone: (+49) 6173 7027788