I love working in digital marketing, and my career reflects that. I have worked in e-commerce and digital marketing for large corporations, mid-sized companies and start-ups. During my studies and through continuing education, I acquired the knowledge that forms the foundation of my career.
Mar 2025 - present
As Senior Director Global Digital Experience, I am globally responsible for the company's websites as well as for search engine optimization and generative engine optimization.
Apr 2023 - Oct 2024
As Vice President Digital Marketing & Innovation, I was globally responsible for the company's digital marketing, the client portals and the Innovation Center with its metaverse.
Oct 2021 - Mar 2023
As Vice President Digital Experience, I was responsible for all of the company's digital touchpoints, the Customer Digital Experience Council and the Chief Tomorrow Officer program.
Oct 2017 - Sep 2021
As Head of Digital Marketing, I was responsible for all digital channels such as the website and the social media profiles, and drove e-commerce forward with my team.
Feb 2017 - Sep 2017
I was Head of Digital Experience for the EMEA region at Sabre Hospitality. Sabre is the leading technology provider for the hotel industry. In my role, I advised C-level clients across Europe on digital experience.
Nov 2015 - Jan 2017
Trust offered a central system for distributing hotel reservations. I was hired to build up the digital marketing unit and offer clients suitable services. The company was acquired by Sabre in 2016.
Oct 2014 - Oct 2015
As one of the first employees, I helped build the start-up Okanda, an online platform for booking meetings. I was responsible for product management and all digital touchpoints, and was part of the management team.
Apr 2012 - Sep 2014
Steigenberger is a German hotel group with more than 100 hotels worldwide. As Head of E-Commerce, I relaunched the website and was responsible for digital marketing and all e-commerce activities.
Mar 2002 - Mar 2012
My job at Deutsche Telekom's Products & Innovation unit was to deliver a personalized customer experience at every digital touchpoint to ensure optimal upselling.
Sep 2025 - Apr 2026
The American Marketing Association (AMA) is one of the world's largest and most important professional associations for marketing professionals, academics and students of marketing.
Apr 2020 - Jan 2021
Northwestern University is a private university in Evanston, Illinois (USA). It was founded in 1851 by nine men whose goal was to establish a university to serve the Northwest Territory.
Apr 2020 - May 2020
HEC Paris is a business school founded in 1881. Like other French grandes écoles, HEC Paris offers a Master in Management, specialized MSc programs, a PhD program and executive education.
Feb 2020 - Jun 2020
Harvard University is a private university in Cambridge, Massachusetts, in the Greater Boston area on the US East Coast. It was founded in 1636.
Mar 2014 - Mar 2014
ESSEC is a business school in the Paris region (Cergy-Pontoise and La Défense) and in Singapore. ESSEC is recognized as one of the world's leading business schools. Its MSc in Management program (Grande École) was ranked 3rd worldwide by the Financial Times in 2015.
Jan 2000 - Jan 2000
The Université de Bretagne Occidentale (UBO) was founded in 1971 and is located in rugged Brittany in north-western France. It is a multi-campus university with campuses in Brest, Quimper and Morlaix.
Sep 1996 - Apr 2001
The University of Kassel was founded in 1971 and is one of the youngest universities in Germany. It is a university where openness, initiative, interdisciplinary and unconventional thinking are encouraged and promoted.
Sep 1996 - Apr 2001
The University of Kassel was founded in 1971 and is one of the youngest universities in Germany. It is a university where openness, initiative, interdisciplinary and unconventional thinking are encouraged and promoted.
Aug 1991 - Jun 1994
The Reichspräsident Friedrich Ebert School offers a variety of school types with different qualifications that prepare students for work or university.
Are you looking for a speaker for your next event or a guest lecturer for your class? Would you like to improve your social media presence? Do you want to train your team? Do you need some ideas for innovative digital marketing tools? Just drop me a line!
I live in Frankfurt am Main
Germany
mail@radde.de
info@digital-marketing.rocks
Phone: (+49) 6173 7027788