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Author & Co-Author

Marketing knowledge
to read.

Björn Radde as an author

My books.

I love publishing content. Alongside my social media posts and articles on digital marketing, innovation and digital transformation, I have also written several books. Here they are.

My Books

Zukunft des Marketings Book cover: Zukunft des Marketings

tredition · 2026

Zukunft des Marketings

How artificial intelligence and innovative technologies are reshaping advertising, retail and customer relationships. A guide for marketing leaders. (In German)

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Die innovative Buyer's Journey im B2B Book cover: Die innovative Buyer's Journey im B2B

Springer Gabler · 2026

Die innovative Buyer's Journey im B2B

Tools, processes and technologies for more attention and growth. Co-edited with Pier Paolo Perrone, Julia Stoetzel and Richard van der Blom. (In German)

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Growth Hacking LinkedIn™ – English Edition Book cover: Growth Hacking LinkedIn™ – English Edition

tredition · 2023

Growth Hacking LinkedIn™ – English Edition

The second edition of my book “Growth Hacking LinkedIn” in English.

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Growth Hacking LinkedIn™ – 2nd Edition Book cover: Growth Hacking LinkedIn™ – 2nd Edition

tredition · 2022

Growth Hacking LinkedIn™ – 2nd Edition

LinkedIn is changing fast. That's why I published a second, updated edition of my book. (In German)

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Growth Hacking LinkedIn™ Book cover: Growth Hacking LinkedIn™

tredition · 2021

Growth Hacking LinkedIn™

After many training sessions on how to grow on LinkedIn, I decided to write a book about it. (In German)

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Digital Guest Experience – English Edition Book cover: Digital Guest Experience – English Edition

tredition · 2017

Digital Guest Experience – English Edition

The hotel industry is international. That's why I also wanted to publish my book in English.

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Digital Guest Experience Book cover: Digital Guest Experience

tredition · 2017

Digital Guest Experience

How do you digitalize a hotel? That's what my book “Digital Guest Experience” is about. (In German)

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Webseiten-Marketing Book cover: Webseiten-Marketing

tredition · 1999

Webseiten-Marketing

The optimal web presence, taking design dimensions into account. My diploma thesis as a book. (In German)

Contributions

Besides my own books, I regularly contribute to books by other authors – with forewords, chapters of my own or interviews.

Marketing und Vertrieb im Metaverse Book cover: Marketing und Vertrieb im Metaverse

Springer Gabler · 2024

Marketing und Vertrieb im Metaverse

by Ralf H. Komor, Andreas Kohne

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Sie werden mit dem nächsten freien Chatbot verbunden Book cover: Sie werden mit dem nächsten freien Chatbot verbunden

Redline Verlag · 2024

Sie werden mit dem nächsten freien Chatbot verbunden

by Eldar Sultanow

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Du bist mehr als eine Zahl. Warum das Alter keine Rolle spielt. Book cover: Du bist mehr als eine Zahl. Warum das Alter keine Rolle spielt.

Murmann · 2024

Du bist mehr als eine Zahl. Warum das Alter keine Rolle spielt.

by Irène Kilubi

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Account Management Strategies in B2B Sales Book cover: Account Management Strategies in B2B Sales

Springer Gabler · 2023

Account Management Strategies in B2B Sales

by Hans-Peter Neeb

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Business Development. Processes, Methods and Tools. Book cover: Business Development. Processes, Methods and Tools.

Springer Vieweg · 2022

Business Development. Processes, Methods and Tools.

by Andreas Kohne

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The Digital Mind of Tomorrow Book cover: The Digital Mind of Tomorrow

Independently published · 2022

The Digital Mind of Tomorrow

by Isabella Wang

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Online Marketing Tipps für den guten Zweck (E-Book) Book cover: Online Marketing Tipps für den guten Zweck (E-Book)

OMT · 2021

Online Marketing Tipps für den guten Zweck (E-Book)

by OMT

Süd-Korea als Auslandsmarkt Book cover: Süd-Korea als Auslandsmarkt

Deutscher Universitätsverlag · 2001

Süd-Korea als Auslandsmarkt

by Reinhard Hünerberg

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Get in touch with Björn Radde.

Available for book projects and talks!

Are you writing a book and looking for a co-author, a foreword, a chapter or an expert interview? Or are you planning an event and looking for a speaker on the topics of my books – from the future of marketing and artificial intelligence to growth hacking on LinkedIn, the B2B buyer's journey and digital guest experience? Just drop me a line!

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Where to find me

I live in Frankfurt am Main
Germany

Send me an email.

mail@radde.de
info@digital-marketing.rocks

Give me a call!

Phone: (+49) 6173 7027788