I love publishing content. Alongside my social media posts and articles on digital marketing, innovation and digital transformation, I have also written several books. Here they are.
tredition · 2026
How artificial intelligence and innovative technologies are reshaping advertising, retail and customer relationships. A guide for marketing leaders. (In German)
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Springer Gabler · 2026
Tools, processes and technologies for more attention and growth. Co-edited with Pier Paolo Perrone, Julia Stoetzel and Richard van der Blom. (In German)
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tredition · 2023
The second edition of my book “Growth Hacking LinkedIn” in English.
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tredition · 2022
LinkedIn is changing fast. That's why I published a second, updated edition of my book. (In German)
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tredition · 2021
After many training sessions on how to grow on LinkedIn, I decided to write a book about it. (In German)
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tredition · 2017
The hotel industry is international. That's why I also wanted to publish my book in English.
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tredition · 2017
How do you digitalize a hotel? That's what my book “Digital Guest Experience” is about. (In German)
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tredition · 1999
The optimal web presence, taking design dimensions into account. My diploma thesis as a book. (In German)
Besides my own books, I regularly contribute to books by other authors – with forewords, chapters of my own or interviews.
Springer Gabler · 2024
Redline Verlag · 2024
Murmann · 2024
Springer Vieweg · 2022
OMT · 2021
Are you writing a book and looking for a co-author, a foreword, a chapter or an expert interview? Or are you planning an event and looking for a speaker on the topics of my books – from the future of marketing and artificial intelligence to growth hacking on LinkedIn, the B2B buyer's journey and digital guest experience? Just drop me a line!
I live in Frankfurt am Main
Germany
mail@radde.de
info@digital-marketing.rocks
Phone: (+49) 6173 7027788