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Welcome.

I am Björn Radde.
Digital Marketer,
Author & Speaker.

Who is Björn Radde?

More about me.

I combine strategic vision with operational excellence to make digital growth sustainable and profitable. The customer perspective, data-driven decisions and measurable business results are always at the heart of what I do.

My leadership style follows the principle “fly high and fly low”: I move confidently between strategy and operational implementation, combining ambitious goals with pragmatic execution.

With more than 20 years of experience in digital marketing and e-commerce, I have driven growth and digital transformation in a wide range of business environments – from start-ups like Okanda and mid-sized companies like Steigenberger and Quadient to international corporations like Deutsche Telekom and T-Systems.

My expertise covers digital marketing, digital experience, website management, growth marketing and data-driven marketing. I also have extensive experience in the digital transformation of business models, the development of marketing organizations and the digitalization of processes.

My particular passion is innovation in marketing – especially the use of new technologies and artificial intelligence to unlock new growth potential. As an author, publicist and speaker, I share my insights to actively shape the future of marketing.

Get in touch now

What does Björn Radde do?

My favorite topics.

I am passionate about innovative digital marketing and marketing transformation. I am happy to share my knowledge and experience in a workshop or as a speaker at your next event!

  • Social Selling

    Marketing and sales on LinkedIn will become more and more important. I help companies and individuals present themselves at their best on LinkedIn. Let me know if you need help!

  • Digital Marketing & Growth

    Digital marketing is very complex these days. I'll guide you through the jungle. Do you need help with your website or your conversion rate, or would you like to build a growth marketing engine? I'm happy to help!

  • Marketing Innovation

    Marketing is constantly evolving! Innovations such as artificial intelligence and augmented reality open up new marketing opportunities. Would you like to run an innovative pilot project in digital marketing or do you need professional advice? Let me know – I'm here to support you!

  • Talks

    Are you planning an event and looking for an inspiring speaker? I love to rock the stage and talk about digital marketing, social selling with LinkedIn or innovation in marketing. Invite me and wow your audience!

Björn Radde's Skills

I've got some skills.

I have in-depth knowledge of digital marketing and social media – plus a few more skills. These skills are the foundation for delivering great results.

  • 95%
    Website Management
  • 90%
    Online Sales
  • 85%
    Web Analytics
  • 90%
    Growth Marketing
  • 95%
    AI in Marketing
  • 90%
    Project Management

My Foundation

Career and Education

I love working in digital marketing, and my career reflects that. I have worked in e-commerce and digital marketing for large corporations, mid-sized companies and start-ups. During my studies and through continuing education, I acquired the knowledge that forms the foundation of my career.

Professional Experience

Mar 2025 - present

Senior Director Global Digital Experience

Quadient

As Senior Director Global Digital Experience, I am globally responsible for the company's websites as well as for search engine optimization and generative engine optimization.

Apr 2023 - Oct 2024

VP Digital Marketing & Innovation

T-Systems International

As Vice President Digital Marketing & Innovation, I was globally responsible for the company's digital marketing, the client portals and the Innovation Center with its metaverse.

Oct 2021 - Mar 2023

VP Digital Experience

T-Systems International

As Vice President Digital Experience, I was responsible for all of the company's digital touchpoints, the Customer Digital Experience Council and the Chief Tomorrow Officer program.

Oct 2017 - Sep 2021

Head of Digital Marketing

T-Systems International

As Head of Digital Marketing, I was responsible for all digital channels such as the website and the social media profiles, and drove e-commerce forward with my team.

Education

Sep 2025 - Apr 2026

Generative AI for Marketing Professional

American Marketing Association

The American Marketing Association (AMA) is one of the world's largest and most important professional associations for marketing professionals, academics and students of marketing.

Apr 2020 - Jan 2021

Social Media Management

Northwestern University

Northwestern University is a private university in Evanston, Illinois (USA). It was founded in 1851 by nine men whose goal was to establish a university to serve the Northwest Territory.

Apr 2020 - May 2020

Strategic Innovation Management

HEC Paris

HEC Paris is a business school founded in 1881. Like other French grandes écoles, HEC Paris offers a Master in Management, specialized MSc programs, a PhD program and executive education.

Feb 2020 - Jun 2020

Technology Entrepreneurship

Harvard University

Harvard University is a private university in Cambridge, Massachusetts, in the Greater Boston area on the US East Coast. It was founded in 1636.

Full career & education

Björn Radde as an international speaker

Some of my talks.

I really enjoy being on stage and sharing my knowledge with others – all over the world! In German or English, and sometimes in French. My favorite topics are innovation in digital marketing and optimizing social media profiles.

Björn Radde in Vienna
Vienna

Presentation on digital customer experience.

Presentation on digital customer experience

Bookassist invited me as a speaker to talk about the future of hotels at their annual customer conference.

Björn Radde in Darmstadt
Darmstadt

Startup Fuckup Night.

Fuck-up Night

At Deutsche Telekom in Darmstadt, I told the story of how I failed with a start-up.

Björn Radde in Rhodes
Rhodes

Talk on artificial intelligence.

Rhodes Island

I had the honor of speaking about artificial intelligence in marketing at the Rhodes Chamber of Commerce! Details

Björn Radde in Bonn
Bonn

Presentation on digital marketing innovation.

Bonn

At the T-Systems Marketing Kickoff 2019, I spoke to 100 marketers about innovative digital marketing.

Björn Radde in Bonn
Bonn

LinkedIn training: How to grow your network.

LinkedIn Training

I gave a LinkedIn training session on how to improve your profile and grow your network.

Björn Radde in Krakow
Krakow

Talk on digital guest experience.

Krakow

I had the honor of speaking about digital guest experience to Deutsche Telekom B2B customers from the hotel industry.

All my talks

Björn Radde in the media

My work in the press.

As a digital marketing expert, I am regularly interviewed by the press – and my work also resonates in the trade media.

Björn Radde in Der Spiegel
Björn Radde in AHGZ
Björn Radde in Werben & Verkaufen
Björn Radde in Absatzwirtschaft
All press mentions

Björn Radde as an author

My books.

I write about the future of marketing, artificial intelligence, growth hacking on LinkedIn and digital customer experience. Here is a selection of my books.

Book cover: Zukunft des Marketings tredition · 2026 Zukunft des Marketings Book cover: Die innovative Buyer's Journey im B2B Springer Gabler · 2026 Die innovative Buyer's Journey im B2B Book cover: Growth Hacking LinkedIn™ tredition · 2021 Growth Hacking LinkedIn™ Book cover: Digital Guest Experience tredition · 2017 Digital Guest Experience
All publications

Get in touch with Björn Radde.

Available for talks and workshops!

Are you looking for a speaker for your next event or a guest lecturer for your class? Would you like to improve your social media presence? Do you want to train your team? Do you need some ideas for innovative digital marketing tools? Just drop me a line!

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Where to find me

I live in Frankfurt am Main
Germany

Send me an email.

mail@radde.de
info@digital-marketing.rocks

Give me a call!

Phone: (+49) 6173 7027788